Digital foundations
- Website design & build
- Upgraded marketing materials
- Consistent brand across touchpoints
Selected work
Nicholas DiPietra
An established business with a strong reputation — and a digital presence that hadn’t caught up to it yet. OMU built the website, upgraded the marketing materials and mapped out where digital can grow from here.
The starting point
Established in person. Quieter online.
The business was already established — the work spoke for itself. What it didn’t have yet was a digital presence to match: a website, current marketing materials, and a clear picture of which digital channels are worth developing, and in what order.
What we’re building
Build the foundations, outline the path.
Gaps & opportunities
- Digital presence review
- Gaps outlined in plain language
- Where to develop, and why
Plan & support
- Digital marketing plan
- Prioritized next steps
- Continued support as it rolls out
The strategy
Understand the gaps, develop in order.
Rather than a pile of tactics, the work started by outlining where the gaps were and which areas of digital marketing are worth developing first. Each priority comes with the reasoning behind it, so decisions get made with a clear picture — and the plan grows alongside the business.
Where it stands
An ongoing partnership.
The website and upgraded materials are the groundwork; the digital marketing plan is rolling out with OMU’s continued support. Results will be added here as the work develops.
Client names and logos are displayed with permission. Project descriptions reflect services provided by OMU Consulting. Results and outcomes vary by business and are not guarantees of future performance.